CASE STUDY
Using Shopify data to enhance customer communications
H&H Group were looking for a way to use their Shopify data to enhance CRM comms across seven different brands in eight markets worldwide.
Improving Engagement & Sales
We created a global strategy that included a set of plans for each brand explaining how to use the data and tech to better segment, automate and personalise. And ultimately improve engagement and sales.
We then worked with the global team to roll out the plan in one pilot market. And, using the learnings from that, we created implementation toolkits tailored to each market based on their capabilities and customer profiles.
Improving Engagement & Sales
We created a global strategy that included a set of plans for each brand explaining how to use the data and tech to better segment, automate and personalise. And ultimately improve engagement and sales.
We then worked with the global team to roll out the plan in one pilot market. And, using the learnings from that, we created implementation toolkits tailored to each market based on their capabilities and customer profiles.
“As a global team funding this project it was important that the outputs would be genuinely useful to local marketing teams. Ginger Fury audited our global markets and took the time to understand our business and the way we work. They then created an implementation playbook that meant global planning was tailored to each market and realistic for them to achieve.”
Liv Lomax, Head of Group Digital Marketing Technology, H&H Group
