CASE STUDY

A new approach to planning for a leading global agency

One of the country’s biggest independent integrated agencies needed our help to design and implement a new approach to planning. And help their strategy and channel teams deliver more effective work for their clients.
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A customer first approach

We worked with their senior leadership team to understand the challenge and then designed a new planning process with an integrated and customer first approach at its heart. We then trained up multiple teams on how to apply that kind of thinking to their client work.

A customer first approach

We worked with their senior leadership team to understand the challenge and then designed a new planning process with an integrated and customer first approach at its heart. We then trained up multiple teams on how to apply that kind of thinking to their client work.

“Ginger Fury understand how to translate brand and comms strategy across the entire brand experience. They worked closely with our account management, channel and strategy teams to embed ‘customer first’ approach to planning, then developed frameworks and processes that made it really simple to apply it to our client work.”

Managing Director at a leading global, integrated agency