CASE STUDY
Brand strategy into brand experience
Chameleon were well established in the marketplace, but they needed to define a stronger positioning that would help drive their growth ambitions.
A Complete Go to Market Plan
So, we developed a brand strategy to help them better articulate who they were and what they stand for. And then worked with our creative partners to develop new and brand and campaign creative so they were ready to get out to their market.
We used a range of audience, market, cultural and competitor analysis alongside internal workshops to inform the strategy. And then developed a detailed plan to roll out the new brand across all touch points to deliver an impactful and consistent brand experience.
A Complete Go to Market Plan
So, we developed a brand strategy to help them better articulate who they were and what they stand for. And then worked with our creative partners to develop new and brand and campaign creative so they were ready to get out to their market.
We used a range of audience, market, cultural and competitor analysis alongside internal workshops to inform the strategy. And then developed a detailed plan to roll out the new brand across all touch points to deliver an impactful and consistent brand experience.
“We needed to refresh our identity and position ourselves for growth and new opportunities. Ginger Fury helped us define our market position and clarify our strengths, taking the time to really understand our business. The brand platform they created is rooted in real insight, which made it easy to bring the whole business onboard. The new proposition – “Spaces that change everything” - has become a unifying force that all teams can understand and use to drive cohesion and consistency across every touchpoint.”
Beth Hailey, Head of Marketing, Chameleon Business Interiors
