CASE STUDY
Making insights actionable with customer journey mapping
Zesty Paws wanted to better understand how to show up more effectively in their customers’ lives.
Creating Brand Alignment
So we delved deep into their customer insights to better understand the challenges and opportunities, and created customer journey maps that detail how the brand should show up to best serve the customer need at each stage.
The journey maps provided a tool to ensure all teams were aligned around a customer first approach to planning, and that all future marketing activity will remained embedded in the customer.
Creating Brand Alignment
So we delved deep into their customer insights to better understand the challenges and opportunities, and created customer journey maps that detail how the brand should show up to best serve the customer need at each stage.
The journey maps provided a tool to ensure all teams were aligned around a customer first approach to planning, and that all future marketing activity will remained embedded in the customer.
“Ginger Fury knew how to approach our challenges with a ‘customer first’ rather a channel first approach. This really helped us focus on what our customers need from us, and unlocked the right insights to inform our next stage of communications planning”
Caroline Mehtar – Senior Digital Marketing Manager, Zesty Paws
