You are invited to join us for the 5th edition of Sweary Marketing Club – a space to listen to guest speakers, share ideas, have a beer and (if you want!) get a bit sweary. The event is free to attend, and all are welcome. Details: Thursday 13th August, The Griffin, Boar Lane, Leeds City Centre, 6pm – 8pm (or when the bar closes!) We’re happy to announce that speakers confirmed for this event are Alex Hooker and Barney Wilcok, Sky Betting & Gaming and Multi Award-Winning Comms & Advocacy Lead Lauren Fabianski. Here’s a flavour of the talks you can expect on the night…
Inside the Sports Marketing Playbook: what makes partnerships truly resonate with audiences
Alex Hooker and Barney Wilcok, Sky Betting & Gaming
Fresh from a trip to the FIFA Club World Cup in the US, Alex Hooker (Senior Social Media Community Manager) and Barney Wilcock (Senior Content Strategy Manager) will share how Sky Betting & Gaming uses partnerships, influencers and content strategy to engage millions of sports fans.
They’ll discuss the success of Sky Bet’s partnership with the hugely popular The Overlap podcast, as well as the award-winning Every Minute Matters campaign with the British Heart Foundation, offering insights into what makes sports marketing partnerships truly resonate with audiences.
From Protest to Policy: How Campaigns Capture Public and Political Attention
Lauren Fabianski, Multi Award-Winning Comms & Advocacy Lead
Lauren Fabianski uses the power of storytelling to drive social change. Formerly Head of Campaigns and Communications at Pregnant Then Screwed, Lauren will share her experience of leading headline-making campaigns that mobilised public support, shaped national debate and influenced political decision-making.
Now Head of Communications & Campaigns for the Early Education and Childcare Coalition, Lauren is helping unite the sector behind a shared vision for a transformed early education and childcare system.
In this session, Lauren will share the strategies behind building campaigns that cut through the noise, engage supporters and turn grassroots momentum into lasting policy and social impact.
Wanna join the club? If you’re interested in finding out more, follow Ginger Fury on LinkedIn for updates, or register your attendance here. Alternatively, you can share your details via the form below and we’ll keep you posted with details of this and future events. Interested in speaking at a future event, or finding out more? Drop us a line at hello@gingerfury.co.uk